Becky Blab

A quest for clarity

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Wine and women

September 13th, 2007 · No Comments

Being a wine-lover myself, I couldn’t ignore this story about India’s first woman, Ashwini Awate, to participate in the International Masters Vintage in Vine and Wine Management programme at the Ecole Superieur D’Agriculture (ESA) at Angers in France.

“Liquor still remains a taboo for most women in India, so when a woman enters a career in this field, it is bound to raise eyebrows. But what most people do not realise is that women constitute a significant segment of the wine market,” said Awate, who was the first Indian woman to participate in the course, where she was admitted under the Erasmus Mundus Scholarship programme awarded by the European Union (EU) to non-European students desirous of pursuing higher education in the EU.

Awate plans to start her own all-women wine enterprise. “This will be like a women’s co-operative, comprising mostly friends who will pool in their talents and expertise from various fields including marketing and exports,” she said. Awate also plans to launch a website to make available information on the wine industry.

Where can I sign up?!

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Tags: economic development · gender bias · gender roles and division of labour · leadership