A cell phone ring tone that sings “Condom, condom!” has been launched to promote safe sex in India, where condoms carry considerable social stigma and HIV and AIDS are growing problems, health experts said on Tuesday.

The a cappella ring tone features a professional singer chanting the word condom more than 50 times, a playful approach that public health activists hope will spark discussion and make condoms more socially acceptable.

“We’ve made a conscious effort to move the concept of the condom away from negative association, like HIV and sex work,” said Yvonne MacPherson, country director of BBC World Service Trust India. “Condoms are actually health products and if you have a condom and you use it, you are seen to be smart and responsible.”

More than 270 million people use mobile phones in India and ring tones, especially those featuring hit Bollywood songs, are extremely popular.

“A ring tone is a very public thing,” she said. “It’s a way to show you are a condom user and you don’t have any issues with it.”

The ring tone was launched on August 8 and has been downloaded 60,000 times, MacPherson said.

Wonder why it only hit the news today if it was launched 11 days ago.

More on the condom front: At the Mexico AIDS conference, Ramadoss (of legalize homosexuality fame) is set to promote the female condom. I’m glad to see this in the news again, as it has been almost a year since I’ve seen anything about it (see here).

National Aids Control Organisation is, therefore, seriously considering a proposal to make these condoms available across the country for just Rs 3. Union health minister A Ramadoss said at the International Aids Conference here that over 87% of the HIV infections in India are caused by unprotected sex.

“Around 38% of all new infections are occurring among women. The pilot phase where we distributed 5 lakh female condoms proved to be a huge success. We now plan to intensify our campaign for female condoms. In 2001, we had 900,000 general condom outlets. By 2010, we will have 3 million,” Ramadoss said.

The BBC has more information on the NACO female condom initiative:

So for the past few months, the women of Mohammadpur have been encouraged to use the female condom.

It is a move that initially raised eyebrows. This is, after all, a conservative part of the country, where women are rarely in control of their lives.

‘Life-changing’

But instead, I find them completely open about discussing the topic with me, an urban male – something that would have been unthinkable just a few years ago.

“It’s completely changed our lives,” says another of the village women, Sarita.

“We’ve got a sense of freedom, of being liberated. We feel completely in control.”

The women say the female condom gives them a sense of freedom.

Another anti-AIDS initiative is the Red Ribbon Express:

On July 24 a specially designed train with seven cheery yellow coaches chugged in to the Bangalore railway station, carrying in it a motley group of cultural troupes, educational materials and giant models, one of which is of a pregnant mother with an automated voice of a child that regularly reminds her of precautionary measures during the pregnancy. With a salute to life and the inspiring slogan ‘Zindagi Zindabad’ (literally meaning ‘Long Live Life’), the Red Ribbon Express (RRE) started its year-long journey along the length and breadth of India carrying the critical messages associated with HIV/AIDS. That the Indian railways should be made the vehicle of this campaign is apt since it is the one government-run machinery that single-handedly connects and reaches out to the largest numbers in the country.

In partnership with various international, national, state and local organizations, the Indian Railways employed the colourful coaches of the train to convey, through innovative and interactive educational material, information on HIV specifically dealing with primary prevention services and enhancing people’s knowledge about such preventive measures, health habits, lifestyle and safe behavioral practices and developing a more unprejudiced understanding of the virus and consequently removing the associated stigma and discrimination against positive persons and their families.

This is a quota that is unlikely to be embroiled in a debate about merit dilution and fairness. Kerala became the first Indian state on Tuesday to reserve a government job for HIV positive candidates, marking a new sensitivity for those afflicted with the killer virus.

The Kerala State Aids Control Society (KSACS) announced that it had reserved a vacancy in its office for HIV positive candidates with the hope that the presence of such a person will improve coordination and communication with groups at risk and ensure effective prevention.

Amazingly progressive. Front page news.

I slightly wonder if anyone will be brave enough to even step up an apply for the post…

Via TOI.

Addressing a 250-strong India session at the International AIDS Conference here on Thursday, he strongly campaigned for the changing the law which makes homosexuality illegal. “Section 377 of IPC, which criminalizes men who have sex with men, must go,” he said, at the risk of inviting a political reaction back home.

I wonder if it would have made it more difficult for him if he’d actually been in India, making the statement? Regardless, it was plastered on the front page so it’s not as if it’s been hushed up.

Gay activists are understandably encouraged, and

are now planning to strengthen their campaign as they feel “a favourable wind is blowing in their direction”.

A TOI editorial notes though that

The home ministry, which is responsible for implementation of the IPC, is against the removal of Section 377 since it is under this section that prosecution of child abusers and other sexual offenders is carried out. The solution may be to amend, not repeal, the law.

All right already, then just fix it so homosexuality isn’t a crime!

I am Natasha
she said with pride
I am what I am
A fact I wont hide
the world
of the androgynous
my paradise
dance my divinity
a metaphor of humility
with god as my guide
like a breath of fresh air
into human hearts
I slide
man woman the androgyne
a widening divide
article 377
the scourge of our existence
I take in my stride
Thank you
Dr A Ramadoss
Your Kindness
Your Sincerity
Your Vision
at the Indian Aids Conference
with which
you replied
Politics of Purity
God by your side
Our Right to Freedom
of our Sexuality
as the Third Path of Peace
that has been denied

From Firoze at hijdaeunuchblog.