I feel so refreshed after attending NASSCOM Foundation‘s workshop with Gaurav Mishra (aka Gauravonomics). It was informative and inspiring. Not to mention I was totally impressed by Gaurav’s humility and approachability, his genuine eagerness to share his business and marketing knowledge for activism and social change.
I have been doing tons of research on how non-profits can use social media, thanks largely to Beth Kanter‘s wealth of resources on the subject, with the aim of seeing what Isha Foundation can do with these tools. The workshop was an opportunity to apply what I’ve already learned, and of course see it in a new light. Gaurav put things in quite a different perspective, for example by highlighting the theoretical underpinnings of the tools (whereas I’ve been focusing more on the practical uses and tactics).
He started with the question: “What are social technologies and why are they important?” and showed how they are changing people. For example, the focus is shifting from content to people, and people themselves are shifting from consumers to creators.
However, I would like to ask: if technologies are changing people, why are we not any more joyful or loving? Surely if we could engineer ourselves the way we would want to be, we would choose bliss over blogging. If the tools enable us to be more “connected”, why can we not experience this connectedness on a deeper level? If anything, social media has tended to exaggerate our individuality (to the point where we feel the need to broadcast our every thought and action). So, how is this change beneficial?
As an inner technology, Isha Yoga creates the transformation from the inside out. Without fancy gadgets, it enables an individual to experience life in a more enhanced way–feeling more in tune with others, with one’s surroundings, with life! Having experienced this myself, it was only natural that I looked to social media as a way to express and share my joy with those in my network.
The workshop report will be available on the Foundation’s site soon. Gaurav’s post on Everything You Need To Know About Social Media Marketing In Seven Short Steps is a good summary, as is this article/interview on Why and how nonprofits should use social media. Slides are below:
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