A fascinating story on Blogher about using Facebook for fundraising:
3. How did you get the $50,000 from Western Union Foundation via Facebook? What was your strategy?
This was such a great victory for us. Until recently, all employees had been blocked from viewing social networking sites due to security concerns, so we were never even able to tell our own organization what we were doing out in this wild social web. Since the great wall fell, we’ve been able to promote initiatives like the Western Union Foundation contest to all of our chapters and blood regions. When 700+ entities across the country are all asking their supporters to vote, we have a much stronger turnout. This contest marked the first time we were able to put a notice about taking a social media action in our internal communications channels and I believe that was the key to our success.
Some helpful advice:
Offer the people who are talking about you easy tools to help support your mission. Hand the power to passionate supporters and they are able to leverage their own networks with their own personal stories.
