Stats from Video (sources listed below by corresponding #)

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the #1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The #2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
23. There are over 200,000,000 Blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34% of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services  than how Google ranks them
30. 78% of consumers trust peer recommendations
31. Only 14% trust advertisements
32. Only 18% of traditional TV campaigns generate a positive ROI
33. 90% of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

Christakis and James Fowler, associate professor at University of California-San Diego in the Department of Political Science, are coauthors of the recent book Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives. They have shown that cooperative behavior is contagious, and that it spreads downstream from a single individual in a cascade of influence that involves dozens more individuals, reaching at least “three degrees of separation.” Their research shows that the initiating influence can involve a variety of behaviors, emotions and ideas, including kindness, happiness, and generosity.

Seen from this perspective, it isn’t the electronic gizmos and doodads that have caused an obsession with networking in our kids; rather, the gadgets may simply make it possible for them to live out their underlying genetic predispositions for cooperation and empathy.

The ultimate incentive for kids’ interconnected, empathic way of relating to one another may be that it, well, feels good.

Very interesting to consider–helping others is selfish.

Steve Culbertson, president of Youth Service America, a volunteer resource center in Washington, D.C., said, “It gets under your skin. The real big secret to service to others is the majority of the benefits accrue to you. It just becomes who you are. It’s not something you pick or choose; it’s just part of your nature and makeup.”

It may be no accident that the most plugged-in generation in history is also the most volunteer-prone. The empathic urge may underlie both areas of behavior. In fact, electronic connectivity and volunteerism have proved to be inseparable.

Tapping into the internet allows us to recognize being part of the same whole and take actions which aid ourselves and others…?

I have been doing tons of research on how non-profits can use social media, thanks largely to Beth Kanter’s wealth of resources on the subject, with the aim of seeing what Isha Foundation can do with these tools. The workshop was an opportunity to apply what I’ve already learned, and of course see it in a new light. Gaurav put things in quite a different perspective, for example by highlighting the theoretical underpinnings of the tools (whereas I’ve been focusing more on the practical uses and tactics).

He started with the question: “What are social technologies and why are they important?” and showed how they are changing people. For example, the focus is shifting from content to people, and people themselves are shifting from consumers to creators.

However, I would like to ask: if technologies are changing people, why are we not any more joyful or loving? Surely if we could engineer ourselves the way we would want to be, we would choose bliss over blogging. If the tools enable us to be more “connected”, why can we not experience this connectedness on a deeper level? If anything, social media has tended to exaggerate our individuality (to the point where we feel the need to broadcast our every thought and action). So, how is this change beneficial?

As an inner technology, Isha Yoga creates the transformation from the inside out. Without fancy gadgets, it enables an individual to experience life in a more enhanced way–feeling more in tune with others, with one’s surroundings, with life! Having experienced this myself, it was only natural that I looked to social media as a way to express and share my joy with those in my network.

The workshop report will be available on the Foundation’s site soon. Gaurav’s post on Everything You Need To Know About Social Media Marketing In Seven Short Steps is a good summary, as is this article/interview on Why and how nonprofits should use social media. Slides are below:

of cars, thoughts and rats.

Continuous comparison,

city life of crowds and competition

no space to hear yourself think

others breathing down your neck

the heat grit smoke dust

choking all life around.

The seat of government and diplomacy,

madness and no mercy.

To thrive: a miraculous task;

most just barely survive.

The dream and drive of making it big,

the unbeatable will to stay alive.

Against all odds the craze continues

rewarding few

crippling many.

Delhi, do you have any idea

of where you’re leading the country?

You are an unsettled head

in an aching body.

You are trying too hard to keep up,

to prove yourself to the world,

and leaving too much behind.

Delhi, in my belly, on my mind:

are you aware of what you’re doing?

Chennai is already facing chronic water problems with fast depleting surface and ground water sources. This event is organized to ignite awareness among all citizens to make everyone save, recycle and reuse water. A 6km Walk/Run from Besant Nagar beach (Elliot’s Beach) through adjoining roads, highlights the fact that 6km is the average distance many women and children in the world walk every day to secure the minimum requirement of water for their families.

After the walk, live beats from ‘Sounds of Isha’ and other renowned artists will entertain participants on the Beach–Webstream available, check for details!

Isha has been highlighted in Huffington Post Impact section (what a great surprise!):

For today’s Volunteer Spotlight (and since Earth Day is just a week away), we want to recognize the incredible achievement of the Isha Foundation, who organized over 400,000 volunteers to plant two million trees on a mountain in India in just 25 days. This group of volunteers also set the record for most tree seeds (850,000) planted in a single day (a record they plan to continually break in the years ahead).

Sadhguru seemed surprised when I asked him about how to encourage people to volunteer their time. He replied that people should be even more selfish than they already are; after all, taking care of our environment and others helps improve our own lives.

“We’re not saving the planet,” he told me. “We’re saving ourselves.”

Sadhguru does not believe that this volunteer effort should be the work of a select group of activists.

“It’s everybody’s work. All of us breathe, all of us eat, all of us walk on this planet. This is not somebody’s work, it’s everybody’s work. Unless we get it into people’s minds that this is everybody’s work, you will not accomplish much on this planet.”

In addition to the wildly successful environmental initiative, known as Project GreenHands, Isha’s Action for Rural Rejuvenation works to address economic, agricultural and social mobility problems in rural India.

Sadhguru has long had a special relationship with Lebanon. He has visited the country almost 10 times since his first visit in 2000, and more than 1,500 people here have taken the Isha Yoga programs designed by Sadhguru.

A number of Lebanese have also become yoga teachers, giving yoga programs in the US, Europe, Asia and Africa. Sadhguru’s Isha Yoga group has brought together volunteers from all of Lebanon’s religions and social classes. In addition, volunteers here have planted more than 1,000 trees in the last two years as part of Isha Yoga’s reforestation project called Project Greenhands.

From the Mystic Eye, Lebanon site–a two day program with Sadhguru is happening there May 1-2.

[youtube VEop5yQS71c]

In June, we will be awarded India’s highest environmental award, the the prestigious Indira Gandhi Paryavaran Puraskar. Can you help us to win Youtube’s competition also?

One idea could be to edit the below video down to three minutes; or create your own with the videos already available on Youtube.

The planet will thank you for your help!

Click To Play

At the tail end of a panel discussion on women’s participation in environmental policy, held in conjunction with the 54th United Nations Commission on the Status of Women meeting earlier this month, Polk uttered a word often considered wise to avoid in women’s advocacy: population.

“The population is at nearly 7 billion right now. We’ve eaten just about everything we can eat out of the ocean and off the land,” Polk told about 60 women at the gathering, hosted by the New York-based interfaith organization Temple of Understanding. “We can forget about any rights-based approaches if we have too many people, because we’ll all lose all our rights.”

Sadhguru puts it a lot simpler:

The biggest disaster is that human beings have multiplied irresponsibly like never before on this planet.